“Over the years, A$AP have established themselves as New York’s finest rap/hip-hop collective. Besides producing music, the A$AP members have also proved to be fashion forward and brutally straight with their Black & White aesthetic.”
Having the opportunity to come up for their upcoming merchandise, I wanted to keep the same aesthetic and also pay homage to their roots—New York Centre—which has been the birthplace of street art/culture/graffiti.
The front design features the word A$AP in graffiti illustration in the centre of the chest; focusing on single, sharp strokes and also playing with dimensions.
Spread on the back are “Always Strive And Prosper” in a very bold hand drawn type.
The design is aimed to capture the attention of passerby with it’s subliminal, punchy, and bold illustration and type.
More photos and the entire merchandise collection available on my portfolio.