BEHIND THE DESIGN — A$AP MOB / by Dzulkanean Ali

“Over the years, A$AP have established themselves as New York’s finest rap/hip-hop collective. Besides producing music, the A$AP members have also proved to be fashion forward and brutally straight with their Black & White aesthetic.”image

Having the opportunity to come up for their upcoming merchandise, I wanted to keep the same aesthetic and also pay homage to their roots—New York Centre—which has been the birthplace of street art/culture/graffiti.

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The front design features the word A$AP in graffiti illustration in the centre of the chest; focusing on single, sharp strokes and also playing with dimensions.

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Spread on the back are “Always Strive And Prosper” in a very bold hand drawn type.

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The design is aimed to capture the attention of passerby with it’s subliminal, punchy, and bold illustration and type.

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More photos and the entire merchandise collection available on my portfolio.

Source: http://dzulkaneanali.co