/ by Dzulkanean Ali

Smoking kills, but who’s buying? Ultimately, at the end of every photo, it’s not about the advertising or product showcase. When stripped, it all comes down to two things — the subject & the mood. Everything else is irrelevant. And when portrayed at it’s simplest, these two things can produce the most powerful story ever. That’s the power of Black & White.  Everything else is up to you; audience.

Smoking kills, but who’s buying?

Ultimately, at the end of every photo, it’s not about the advertising or product showcase. When stripped, it all comes down to two things — the subject & the mood. Everything else is irrelevant. And when portrayed at it’s simplest, these two things can produce the most powerful story ever. That’s the power of Black & White. 

Everything else is up to you; audience.

Source: https://instagram.com/p/1UoN_0oMWc/?taken-...