TakeAway.
       
     
Purpose.
       
     
How.
       
     
TakeAway.
       
     
TakeAway.

TakeAway is a campaign aimed at patrons of hawker centers to promote inter-racial understanding and harmony through appreciating each other’s food culture. 

Purpose.
       
     
Purpose.

TakeAway is a campaign aimed at patrons of hawker centers to promote inter-racial understanding and harmony through appreciating each other’s food culture. This campaign leverages on the contribution by various races to Singapore’s rich culture, and Singaporeans’ shared passion for food.

How.
       
     
How.

Using takeaway packaging as the medium, cultural patterns and fun cultural food facts are introduced to spark users’ curiosity. Interacting with redesigned takeaway packaging, users learn new food facts from another culture and begin to understand and appreciate our multi-cultural food heritage.